When Americans think dog treats they think Milk Bone. Milk Bone has been the cornerstone of everything dog since 1908 and has earned the trust of America as a brand that truly understands their furry friends. To showcase Milk Bone’s knowledge and expertise in everything dog we created a campaign around dog breed facts. We compared these facts against funny stories of individual dogs, to show how every dog might not live up to the legends of the breed, but they are all unique and special.
A redesign of the treat box package to feature short stories that tell of the characteristics unique to each dog breed as well as to each individual dog.
Spec Work at The University of Oregon
Art Direction: Devin Roux
Copy: Emma Steinmeyer